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Home Hunting news latest

Almo Nature attempts to respond to the accusations: "Pet food has nothing to do with hunting."

The "Nothing Justifies Hunting" campaign continues to generate debate and controversy.

Simone Ricci di Simone Ricci
22 January 2026
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End of the campaign

"Over 154.000 people have signed up to 'Nothing Justifies Hunting'“. It is with these words that Almo Nature, a company owned by the Capellino Foundation and active in the pet food sector, announced the results of the campaign that clearly targets hunting activities. UNA Foundation has been the most active in countering this campaign, underlining in the last few hours how the scope has "deflated" and how there have been no responses from Almo Nature itself to specific questions about the products put on the market.

The croquettes speech

The post that highlighted the total number of participants was accompanied by this clarification: “Whenever a discussion about hunting arises, some try to shift the conversation to kibble, as if it were a way to avoid the point. For us, these are two different levels. The pet food industry (and, more generally, the meat industry) represents a flawed attempt to feed a huge number of animal (and human) companions while respecting their nature and real needs: cats are obligate carnivores and dogs are omnivores. Hunting, however, in its current state, does not respond to a nutritional need: it is a recreational activity with a direct and negative impact on wildlife and the balance of ecosystems.".

Condemnation of hunting

Additionally, a link has been pasted to the responses of Pier Giovanni Capellino, founder and president of Almo Nature and the Capellino Foundation. Specifically, Capellino responded to the accusation of immorality, namely the slaughter of animals for commercial products and the simultaneous condemnation of hunting: "Ethics guide our every decision, even when it involves inevitable contradictions. It's true: the meat industry—which also produces pet food—causes suffering to millions of animals. Hunting claims fewer lives, but that doesn't change the nature of the problem. Perhaps one day, as humans, we will all be vegetarians, and we will be able to use cultured meat for dogs (omnivores) and cats (strictly carnivores). But today, we're not there yet. At Almo Nature, we have chosen not to create financial wealth for the benefit of a few, nor to generate further suffering: they originate from the meat industry, but are returned to nature through dividends paid to the Capellino Foundation and to human society thanks to Almo Nature's charitable activities. We're not saying it's enough. But it's a concrete step and a significant change. Critics, look around and tell us who's doing better, not just in our sector but in every economic field. We've created a unique model: the Reintegration Economy. We're not standing still: we're working on it every day. The very fact that I am writing these lines testifies to this.".

Incorrect or not?

Capellino then dwells on the incorrectness of confusing pet food with hunting: “Some pro-hunting associations argue that, by producing pet food, there's no difference between our business and their enjoyment, which stems from a thousand-year-old tradition. This is an extreme, illogical argument: the pet food industry has nothing to do with hunting.".

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Simone Ricci

Simone Ricci

Journalist. Born in Rome in 1982. Many passions, including that for the environment, the territory and rurality, developed thanks to holidays in the Umbria-Marche Apennines and the stories of local hunters. He dedicated part of his studies to agriculture and "green" economics.

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