Rich programming
As part of the celebrations of the Beretta announces its participation in the EOS show with a rich program of events, presentations, and special moments designed to share passion, innovation, and tradition. Visitors to the stand will be able to discover the entire Beretta range up close, along with the new series that will mark this extraordinary year.
A prestigious first time
Making its debut at the fair is the magnificent AX800 semi-automatic, a true game changer in its segment. Also not to be missed are the special edition guns celebrating the 500th anniversary. And then there are the brands marketed in Italy: Sako, Tikka, the unparalleled ammunition offering with brands like Geco, Rottweil, and RWS, and the best in optics with Burris and Steiner.
Live products
During EOS, visitors will be able to see the products live and test them at the dedicated shooting ranges, available both at the fairgrounds and at the TSN in Parma, just minutes from the exhibition center with a shuttle service. Smoothbore guns will be available for testing at the outdoor shooting ranges. At the TSN in Parma, rifles, pistols, and carbines will be available for testing.
Saturday March 28
10 am. Beretta 500 years.
A journey into an exceptional year
14:30 PM. Beretta NextGen: a project with Fitav to scout and develop the shooting champions of tomorrow.
The selected boys and girls will be present, in addition to the champions Silvana Stanco, Mauro De Filippis, Giovanni Pellielo, the super coach Andrea Benelli and the federal president Luciano Rossi
16 p.m. Franco Gussalli Beretta opens up about himself like never before.
A talk show full of food for thought
Sunday March 29
10 a.m. Carlo Gussalli Beretta opens up about himself like never before.
The 16th generation's vision of the industrial dynasty in a talk show
11 am. Iconic products for a special year.
Beretta presents the A400 and BRX1 in a special edition for its 500th anniversary. In addition to the legendary Ultraleggero, which is wrapped in aluminum sideplates, and the immortal Silver Pigeon 3.
12pm. Let's talk about IPSC.
With the new entry in the Beretta team Camilla Almici and with the milestone Roberto Vezzoli.
14:30 PM. Carlo Gussalli Beretta presents: 500 years means looking to the future. Collaborations, services, and innovations the company has created for this exceptional anniversary.
15:45 PM. Beretta presents the Community.
A virtual home where the company opens a new way of communicating with its fans in an innovative and engaging format.
Monday March 30
11 am. Iconic products for a special year.
Beretta presents the A400 and BRX1 in special editions for its 500th anniversary. In addition to the legendary Ultraleggero, which features aluminum sideplates, and the immortal Silver Pigeon 3 (source: EOS).
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