Greater transparency
Europe is strengthening protection of meat names by banning the use of terms like "meat" or "steak" for products derived from cell cultures and other imitations that are not derived from animals. This is the result of the trilogue agreement reached between the Commission, Council, and European Parliament on amendments to the Common Market Organization (CMO) Regulation, which addressed many of Coldiretti's requests to ensure greater transparency for consumers.
Consumer and production protection
A battle led by the largest agricultural organization in Italy and Europe for the health of citizens and for clarity regarding what reaches our tables. The agreement aims to prevent meat-sounding practices, preventing products other than meat from using names that directly reference meat, which could create confusion among consumers. A list of names that cannot be used has been drawn up, which Coldiretti believes should be further expanded to strengthen the protection of production and accurate information.
Written contracts in the agri-food supply chain
Coldiretti's demands are also met by the introduction of mandatory written contracts, albeit with some exceptions, within agri-food supply chains, recognizing the importance of production costs in determining prices. The goal is to stop unfair practices along the value chain and ensure a fair income for farms, preventing them from being forced to systematically sell their products below production costs.
More negotiating power for farmers
The agreement also represents a step forward in strengthening farmers' bargaining power and improving the functioning of the European agri-food supply chain, with clearer rules for contractual relationships and more tools for organizing supply. Now, as soon as it is available, it will be necessary to examine the official text in more detail to fully understand what other points have been included (source: Coldiretti).
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