The DNA of the brand
Bows presents "Legacy in Motion," the campaign marking the launch of the company's 150th anniversary celebrations. This milestone becomes an opportunity to revisit its history and project it forward, uniting heritage, innovation, and excellence in a single shared narrative. The campaign focuses on the brand's DNA: a tradition born in Lecco and developed worldwide, capable of speaking to sport shooters and hunters, defense professionals, and industrial partners alike. "Legacy in Motion" expresses a mastery that continues to evolve, generation after generation, remaining faithful to the values of respect, passion, and responsibility.
Meetings and moments
A comprehensive program of dedicated events is planned for 2026, designed to engage the entire Fiocchi community. Institutional meetings, local events, exclusive opportunities for customers and partners, and initiatives aimed at new generations will be held. Different formats will appeal to a diverse audience—institutional, professional, and passionate—with a common goal: to allow everyone to experience firsthand a legacy that continues to evolve and evolve. Among the planned projects will be a monograph dedicated to the brand's history, produced in collaboration with Mondadori: "Fiocchi. 150 Years of Italian History." This document highlights the company's milestones, its ties to the local area, and its ongoing dialogue with international markets.
An approach that is always valid
150 years later, the approach that has always distinguished Fiocchi remains true: the constant ability to transform, interpret the times, and look ahead. This identity combines historical roots with an international scope, and since 2022 it has been part of the Czechoslovak Group (CSG), an innovation and development platform that consolidates the company's presence in major global markets. "Legacy in motion" captures this spirit of constant evolution of its heritage and translates it into a year of initiatives that project Fiocchi into the future, strengthening the bond with those who choose to be part of it every day (source: Fiocchi Munizioni).
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