The ANPAM has succeeded after having carefully analyzed the market of our country: more than 1300 arms and ammunition points of sale have been identified, without forgetting the over 400 associations active in clay pigeon shooting. The turnover has been quantified at 100 million euros. Also in Vicenza, the association explained the results of the first six months of last year. The total expenditure is distributed evenly between the macro-area of the South (31%), that of the Center (25%) and the North (40%).
The northern regions, however, recorded the highest revenues, about 22% more than the national average. 50% of the expenditure, then, was allocated to the purchase of ammunition. Consumers gave priority to the top five brands in the market (70% of the total), also because the Italian brands are the preferred ones as regards the long smooth-bore guns (Benelli, Beretta, Franchi, Rizzini, Fabarm and Perazzi). In the field of ammunition, however, the brands of our country represent as much as 95% of the market (dominated by Flakes, Nobel Sport and Cheddite just to name a few).
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