Benelli Armi has turned 50 and, on the occasion of the celebration day that took place at the company headquarters in Urbino, in the presence of the authorities and employees, precisely to strongly emphasize the concept of the Benelli "family" and the bond with the territory, a round table "50 years in the distinctive Benelli style", Which was attended by Lucia Serlenga, journalist writer of fashion and costume, the art critic, teacher and writer Philippe Daverio, the semiologist Paolo Fabbri, the President of TVS Gastone Bertozzini and the Architect Marco Gaudenzi who takes care of the strategic design of Benelli.
The debate, animated by Phlippe Daverio through a constant dialogue full of food for thought with the other guests, had as its leit motivate precisely the concept of beauty and art, which finds its perfect expression in the production of Benelli rifles, so much so as to allow you to "play" on the etymological meaning of the word "nice"Which comes from"Benellus", as something referable to the beautiful and the good.
The lively exchange of testimonies between the various guests, with different professional and entrepreneurial paths, revealed, with naturalness and spontaneity, how Benelli Armi is, in fact and in law, an integral part of that "network" of power plants. design Italians that are known and considered excellences all over the world. This prestigious recognition originates in the constant commitment and desire to ensure that the production of Benelli Arms unite two souls that might seem poles apart, mechanical and technological evolution with the concept of aesthetics. This combination strongly establishes one of the main characteristics that differentiate us from the rest of the world, that is our ability to design and create useful and functional objects for the purpose for which they were imagined, without neglecting the decorative and artistic aspect. . In this way, even a purely mechanical device such as a rifle is first studied and designed to fire and, once the practical objective has been reached, the phase of aesthetic and ornamental embellishment spontaneously comes to life, thus leaving free rein to the vein. art that has always characterized us.
Functionality and aesthetic sense, art and mechanics, beauty and precision, are the essential peculiarities that distinguish Benelli shotguns which, due to their characteristics, can be imagined as an extension of our own arm with which they can find the perfect combination of effectiveness and elegance!
To majora Benelli!
- Benelli shotguns are objects in continuous technological evolution as well as aesthetics
- We are all gathered here for an evening of mechanical art
- The weapon is what I do with my arm. From the arm to the rifle.