Benelli protagonist in Longarone: the “Hunting, Fishing, Nature 2025” fair ignites the hunting passion in the Dolomites

The historic brand from Urbino at the center of the event with exclusive shooting tests, technological innovation and a direct dialogue with the public. Three intense days to celebrate conscious and sustainable hunting.

The heart of the Dolomites is the backdrop to one of the most anticipated events in the national hunting scene.Hunting, Fishing, Nature 2025”, taking place from 11th to 13th April at Longarone Dolomites Fairs, confirms itself as a point of reference for hunters, sport shooters and lovers of the outdoors. Dominating the scene, once again, is Benelli Arms, a historic Italian brand synonymous with excellence, innovation and reliability.

A regular and much-loved presence at the show, Benelli has chosen to raise the bar even further in this edition, offering visitors a concrete and immersive experience: 300 meter line shooting tests, organized in collaboration with Origin Voere, are proving to be one of the most appreciated moments of the entire event. Thanks to the shuttle service that connects the fair to Perarolo di Cadore polygon, enthusiasts and the curious can test the flagship models of the Marche company in the field, assisted by experts and technicians from the parent company. A direct demonstration not only of the quality of the weapons, but also of the Benelli philosophy: reliability, ergonomics and pleasure of use, even in the most real conditions.

But the fair is not just a field test. The Benelli exhibition pavilion is a real meeting point: a space where the public can touch the latest innovations, talk to the designers, learn about the behind the scenes of each rifle and discover how mechanical tradition and technological innovation blend together. The focus on the ballistic comfort, now a trademark of the company, and on the new configurations dedicated to dynamic hunting.

Among the pavilions, the fair also offers a rich program of collateral events, conferences and cultural initiatives. In particular, the meeting dedicated to game meat supply chain in the province of Belluno, promoted by UNA Foundation and Veneto Region, which is part of a vision of hunting that is increasingly sustainable, aware and integrated into the territory. A vision that Benelli has shared and supported for a long time, as also demonstrated by its constant commitment to ethical hunting communication and in valorising the role of the modern hunter.

A success in terms of audience, content and passion, which confirms how hunting – practiced with skill, respect for nature and excellent technologies – continues to be a living and breathing part of our cultural heritage.

And Benelli, with its history and its gaze always projected towards the future, continues to lead this evolution. From Longarone, towards new challenges…