Based on what we learn from social networks, Beretta announced the acquisition of Holland & Holland Limited. It is one of the most iconic arms manufacturers in the world - this company is steeped in history and represents a reference point for hand-made weapons.
This group is based in London and is active in the production and resale of firearms and hunting clothing: it exists from afar 1835 and has received two Royal Warrants in the past.
As pointed out by Beretta, “Becoming custodians of this famous name is a huge honor and an incredible responsibility, as we want preserve its precious heritage and dedication to specialized craftsmanship. This acquisition further consolidates the Beretta Holding Group's commitment to the key UK market in this post era Brexit".
Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd.
The transaction will take effect from 1 February 2021 (terms and conditions are not disclosed). Holland & Holland is one of the most important brands in the British production of luxury weapons, serving an elite international clientele with the best handcrafted production of rifles and carbines in the world. In Beretta Holding's quest to acquire a luxury brand, Holland & Holland has found itself the ideal partner to satisfy all aspects of the most sophisticated weapons production: a rich history, independent manufacturing facilities and exceptional products. Beretta Holding wishes to preserve Holland & Holland's precious heritage in the UK and its unmatched tradition of craftsmanship.
Pietro Gussalli Beretta, Chairman and CEO of Beretta Holding declared: “This is a truly exciting development and a great achievement for the Beretta family, which further increases the Group's international presence. Faced with the challenges of Brexit, I am very pleased to increase our direct commitment to the important UK market, where we are already active with our consolidated distribution subsidiary ”.
Included in the deal is the prestigious Holland & Holland Shooting Ground, located in West London, one of the best facilities in the UK.
Beretta Holding has long been involved in the shooting sports industry and has a proud history of investing in brands it controls, a story it will continue to honor with this new Holland & Holland acquisition, for the benefit of this iconic British gun manufacturer.