BERETTA GALLERY MILAN: Gunmaking excellence increasingly in the heart of the Lombard capital.
Text by Saverio Patrizi
After 13 years, the hunting parlor finds a new home, its natural location, where the history and hunting tradition of Milan have been at home since 1871: naturally we are talking about the Armeria Ravizza and via Hoepli, n. 3.
Always a point of reference for Milanese hunters, and beyond, with an important history behind it, including a decent production of hunting weapons, with the name first of "Fabbrica Bresciana d'Armi" and then "C. Ravizza & C ". Currently specialized in the packaging of Ravizza branded sportswear and, thanks to the presence of the tailor Roberto, also in the creation of "made to measure", both classic and sporty. The Gardonese gun company jumped at the opportunity to locate itself in this prestigious location: with Beretta Gallery Milan, Beretta has chosen to manage the Armory located on the mezzanine floor on its own, completely renovating it, creating an exhibition of over 150 long and 50 short guns, plus all the accessories, optics and anything directly linked to the weapon world.
Inside the armory there is also a laboratory for the first works. The visitor will be welcomed by Silvio Zavaglio, who has always been the gunsmith of Beretta Gallery Milan, and will have the opportunity to admire the entire Beretta production: from semi-automatic Beretta shotguns, up to the mythical ones luxury rifles chiseled by the most important Italian master engravers. Of course, all the other brands of the Beretta group are present, such as Franchi, Benelli, Stoeger, Sako and Tikka rifles, Uberti replicas and Steiner and Burris sighting and sighting optics. In short, everything that the modern hunter and shooter may need, from the mountains, to the swamp through hunting in the plains to the African safari, without forgetting shooting ranges and shooting ranges.
On the ground floor and in the basement of, coordinated by Giuseppe Cazzulani, director of Beretta Gallery Milan for over five years, theclothing and accessories. And it is here where the synergy between the two companies expresses its maximum potential. Beretta since 1526 it has been the oldest weapons factory in the world, and today offers collections dedicated to sportsmen: extremely technical garments designed for the needs of the modern hunter and shooter, together with the Vintage collection, oriented towards the country life where style and the Italian tradition in dressing are expressed to the maximum power. For its part, Ravizza, strongly rooted in the Milanese world, completes the offer with some of the most renowned foreign brands, with the Ravizza country sport collection and with specialized tailoring.
To complete the small world of Ravizza there is the famous homonymous bar, where it is possible to taste products of the highest quality, a new and modern way of offering a multifunctional center capable of attracting even those people not directly linked to hunting or shooting, proposing itself to an audience that has not had the opportunity to get to know directly one of the Italian manufacturing excellences up to now.
The new Beretta Gallery Milan is the only direct Beretta store in Italy. With this location Beretta also wants to offer itself to a new audience, at a time when the clothing and accessories offer is becoming increasingly important within the Group, thanks to collections oriented towards leisure, sport and elegance. country. All this without losing sight of the hunter's needs. In this sector the proposal is the widest and most varied, with technical and modern solutions for the most extreme needs that only those who live every day and all over the world, in contact with hunters, can know and fulfill. Great attention is paid to the world of clay pigeon shooting: Beretta is the official supplier of the Italian stock, and has developed in collaboration with experts in the sector a collection of clothing and accessories suitable for both great champions and beginners who approach the platform for first time.
Beretta Gallery Milan, in addition to being the new reference point for the Milanese hunter, today it represents the hunting salon in the center of Milan: in other words, a truly unmissable stop for those visiting the Lombard capital.