Friday 23 July 2016 will be a very important date for Beretta in Italy. It is in fact the day chosen to inaugurate two new ones Shop in shop in Fonte Nuova (province of Rome) and Bisignano (province of Cosenza). What is it specifically about? The Shop in Shop is nothing more than a modern point of sale. The Gardone Val Trompia company has decided to focus on customized exhibition spaces inside a shop (the literal translation of the term is “shop within shop”) to market the four product lines.
Therefore, they can be purchased weapons, clothing, accessories and special parts. The range of Shop in Shop is very wide and varied, and you can also count on the experience of designers and architects. The customer has the opportunity to carefully examine the products, reviewing them and evaluating them carefully.
In two days it will open with a toast based on Franciacorta the point of Bisignano, to be precise at theApache armory. The inauguration of the new spaces of Fonte Nuova will instead take place at theRoman Armory Ammunition which is located along the Via Palombarese. Beretta awaits friends and enthusiasts for a unique and highly attractive moment.