The engineer received the award for the Gardone Val Trompia company Marco Bassoli, director of the Research and Development area; also present the engineer Riccardo Zanardelli, Digital Business Development Manager. This is the motivation: "For the diffusion of innovation in all company areas, aimed at creating value for customers, confirmed by the levels of market satisfaction". A very prestigious award for the oldest manufacturing company in the world - on 3 October 2026, Beretta will celebrate the 500 years of business - which over time has been able to accept and overcome the challenges of modernity as a driving force for continuous progress in order to generate growth and well-being. This tension, among other things, has allowed Fabbrica d'Armi Pietro Beretta to overcome the contingency of the economic crisis caused by the pandemic.
Success is the result of another important recognition that has, in fact, allowed us to become part of the group of "45 champions": last December, Beretta won the "Enterprise Award for Innovation" announced by Confindustria.
"Innovation and passion are the guidelines that we follow every day in our work - comments the engineer Marco Bassoli - in the development of products, in the definition of new experiences for customers, in the digitization of technology, in the identification and implementation of best practices in support of the environment and well-being. This award gives us a further impetus to continue and progress in this direction by firmly believing that pervasive and inclusive innovation is the key to success".
The delivery took place on Tuesday 28 June in the conference room of the CNR in Rome by the Minister of University and Research Maria Cristina Messa, the Minister for Technological Innovation and Digital Transition Vittorio Colao, the Minister for Public Administration Renato Brunetta and the president of the COTEC Luigi Nicolais Foundation.
What is it. The National Innovation Award "Premio dei Premi" was established with the decree of the President of the Council of Ministers of 7 April 2008, granted by the President of the Italian Republic, at the COTEC Foundation, to celebrate the National Innovation Day . The aim of the Award is to recognize and highlight annually the most relevant achievements of the innovation capacity of enterprises, universities, public administrations, individual inventors, also in order to foster the growth of the culture of innovation in the country. The Prize is awarded annually to individuals operating in industry, design, the tertiary sector, public administration and universities, who have distinguished themselves for the originality of the innovations they have developed in relation to products, processes and business models. The participating entities are: ABI - Italian Banking Association; ADI - Industrial Design Association; Confcommercio; Confindustria; Public Function Department - Presidency of the Council of Ministers; PNICube.