Special Exa 2011: Many innovations proposed by the organization to make the celebrations of the thirtieth anniversary special. See you next year from 14 to 17 April 2012.
Brescia 12 April 2011 - since the first days of the 30th anniversary edition of EXA, the perception of an increase in visitors has been confirmed in line with a trend that has been established for years, a slight decrease for Sunday, disadvantaged by temperatures summer, immediately recovered on Monday and Tuesday, still achieving the results of last year.
This result is confirmed by the operators who see it as an important recognition for their work and a strong political signal, supported by a movement of arms enthusiasts that in Italy has condensed into a numerically stable and consistent base. The first declarations of the exhibitors come full of enthusiasm and good wishes for the upcoming Exa 2012 which will take place from 14 to 17 April.
The visitor, who in the Brescia fair finds an elegant and functional showcase to observe the news of the weapons sector, is receptive and enthusiastic, aware and informed, more selected than in the past and once again this year has crowded the fair. Pietro Guerini, Tanfoglio sales manager, observes that there is “more culture, knowledge and awareness” among the visitors who visit the stands to get a final idea of the purchases they will then make through the armory. “The meeting with the manufacturer serves to clarify the latest uncertainties before the purchase, the public is already oriented and aware”, adds Francesco Corrà, CEO of Swarovski Optik.
The work done in the past years to increase this awareness has proved to be a winning choice; this is underlined by Paolo Amadi of Euroarms who, in the field of former ordinances, works with great rigor on respecting the historical congruity of the weapons marketed and on the dissemination of historical culture in the arms sector, as well as associations, in particular hunting ones.
Gianluca Dall'Olio, president of Federcaccia, observes how EXA, in addition to "being a showcase of artisanal and industrial cultures, of Brescia know-how in the world, is a fundamental moment to promote cultural initiatives, in particular on safety and behavioral ethics of the hunter ". In the specific hunting sector, "the generational turnover is low but very important because the new generations and women, who are regaining interest in the world of hunting, bring a logic of responsible behavior towards environmental management and contribute to improving social perception hunting activity ".
At EXA, there is a lot of talk about respect for hunting rules, safety, awareness and management of the territory. Ethics of behavior and eco-sustainability is the message launched by many including Franchi, who this year provides an image of themselves linked to the emotional component of hunting. As stated by Bruno Beccaria, director of the Franchi division, it is important to "contribute to the hunting movement by communicating the right messages, linked to the traditions of the hunting culture, respect for the rules, hunting lived as an experience that requires the hunter to respect of nature". "Hunting is a persistent emotional experience, almost a" viral "phenomenon - observes Roberto Massarotto, marketing and communication manager of Benelli Armi - which therefore is unlikely to be extinguished" and is "perhaps the last aggregative phenomenon of this century", he adds. Marzio Maccacaro, commercial director of Fiocchi.
Hunting has undergone a strong reduction in terms of practitioners which has led to the selection of a new figure of hunter and in recent years "the demand for hunting culture has grown on the part of younger and more aware generations - observes Pierangelo Pedersoli, president of the factory of 'arms Davide Pedersoli and the Consorzio Armaioli Bresciani - and the drive towards an experience more linked to quality than quantity, where the practice of hunting with muzzle-loading weapons or with the bow makes the hunter feel more compatible with the environment and its conservation ".
The arms manufacturers of Valtrompia are facing the crisis without forgetting the important legacy of the made in Italy they represent. They do this by rationalizing the production processes, to obtain savings and not having to pass on the increases in industrial costs and raw materials to the end user, and by not stopping to invest in research and development to maintain the spirit of the Italian product, which cannot ignore the concepts of quality and innovation.
This is the spirit of Armi Perazzi, leader in the production of skeet shooting weapons, which dedicates renewed attention to hunting with innovative tools, as well as Rizzini, whose philosophy - in the words of President Battista Rizzini - "is that of work on quality in the design phase, on technology in the production process, on efficiency in the relationship with the final customer, who never lacks the after-sales service.
The same principle that animates Benelli Armi, which makes service a strong point and, in Massarotto's words, confirms its vocation for quality and innovation, always animated by a proactive attitude that tries to anticipate the needs of the end user, and Zoli, whose sales manager for Italy - Davide Mensi - observes how “the continuous ballistic and technological study, the investment in innovation and customer assistance are the keys to face the difficult moment.
With this in mind, a fair like EXA aimed precisely at the needs of the user provides a direct and always profitable contact with the final user of the weapons ". Along this same line is Giovanna Fausti, Stefano Fausti's marketing and export manager, who reiterates how "contact with the buyer is very important because purchasing habits are formed with direct contact with the product and word of mouth", which remains the most effective tool to train the buyer.