Fiocchi Munizioni celebrates 140 years of activity at the Hit in Vicenza

The Lecco company will present its new line dedicated to hunting and many other initiatives during the event scheduled for February.

The goal of the 140 years of business it is certainly not that frequent and common, especially when it comes to a company. Here because Flakes Ammunition, the spa founded in Lecco back in 1876 which specializes in the production of small and medium caliber cartridges and ammunition, has decided to celebrate its important birthday in grand style on the occasion ofHIT-Show in Vicenza. The Lombard group has also chosen to present its new hunting ammunition during the three days that will characterize the Venetian capital (from the 13 15 February). We are talking about the Italian reference event for what concerns the arms sector and sporting and civil ammunition, consequently the name of Fiocchi could not be missing.

The first public occasion that the company will have to celebrate its 140th anniversary will be exploited with the introduction of the logo dedicated to this historic moment, a fundamental moment of corporate communication. The famous brand has been studied and reinterpreted by Angelini Design, trying to enhance and improve as much as possible the one chosen in 1876 by the founder of the company, Giulio Fiocchi, focusing on the readability of the acronym with a contemporary and modern style. Furthermore, Fiocchi wanted to make fans of the sector more involved and involved: the stand of the Lecco spa at the HIT-Show will therefore represent a real experience, something new as far as the armory is concerned.

In a nutshell, it is a showroom that will turn into a story, in order to immerse the visitor in what was the epic of the Fiocchi family, highlighting the novelties of ammunition, their organization and innovative packaging system. Great space will also be given to the values of hunting, which have always animated the company, as underlined in the official press release. That's why the protagonists will be the imaginary from a visual point of view, the company history and specific products.

Another noteworthy initiative that will take shape during the February event will be "Hunting for nature". This contest requires enthusiasts to share their photos taken during hunting trips on the spa's official website for three months. A jury will judge the best three and the winners will be awarded. Fiocchi technicians will be at the HIT-Show in Vicenza to provide details and useful information on the new hunting range and more. Finally, the new hunting line will be officially presented on February 14 during a press conference which will also include opinion leaders in the sector.