A first-class organic and healthy food capable of convincing many people about the value of hunting". In this context, game meat should be promoted through various media including online platforms; for example, communicating the nutritional values of game, supporting the game meat market, optimizing the availability of game to consumers and expanding the training of hunters in handling game for the food chain. Dorn stressed that it should also be done a distinction between game "from abroad" and local game which is more sustainable. Joseph Perici Calascione, President of the FKNK (Association for Hunting and Conservation of Malta), focused his speech on the need to promote the importance of traditional and sustainable hunting practices that are constantly under attack.
President Calascione spoke about the challenges of communication related to traditional hunting, giving the example of Malta of how these deeply rooted cultural activities have been targeted by various smear campaigns. He proposed a change for future communication, for example by defining these practices as selective, small-scale and local activities as locally, culturally and socially important for promoting European diversity. Calascione said: “I firmly believe in science, facts and incontrovertible discoveries, as the foundation of arguments such as the historically-undeniable socio-cultural reality of hunting practices across Europe. Legislation, which recognizes this socio-cultural reality and reformulates it in a contemporary context, supported by science, provides an excellent balance between all the realities surrounding the hunting issue". He then concluded that “the European Union must be united in promoting cultural diversity”. Patrizia Filippi underlined the importance of educating young people with the example of stories and literature. She presented “The Hunter in Wonderland” a short story book of which she is an author.
This publication is dedicated to hunters and designed for parents and children of all ages and designed to make reading easier for people with dyslexia and difficulty in reading. Through lexical simplicity and fun drawings, children can learn what hunting is and be introduced to topics such as biodiversity and conservation. The conference, which started from an initiative promoted by MEPs Karl-Heinz Florenz and Renata Briano, respectively President and Vice-President of the Intergroup "Biodiversity, Hunting, Rural Activities", was organized by FACE to discuss the challenges and opportunities for the community of European hunters. For FACE, this conference was held to coincide with the 2018 European Year of Cultural Heritage, where all European hunters were encouraged to communicate the cultural value of hunting. There are already excellent examples such as UNESCO which has designated falconry as an Intangible Cultural Heritage of Humanity for its social and environmental value which has been passed down from generation to generation.
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