The most important world fair for the fruit and vegetable sector ended in Berlin at Fruit Logistica from 07 to 09 February 2024, Terra Orti has achieved a lot of satisfaction thanks also to the strategic exposure in the field ofItalian Fruit Village, project of Edamus Consortium.
In the heart of Hall 4.2, in a position chosen to appropriately enhance and maximize the presence, the Terra Orti stand was presented this year with a new image, dedicated to describing the lands where they produce most of the farms associated. The graphic design that will accompany Terra Orti from Berlin onwards celebrated origins, Story andessenza of the territory of the Sele, the Cilento, the Alburni, the Picentini, where ancient peoples built civilizations that have handed down beauty and wisdom. Mediterranean wisdom and culture told with the softness of amphorae, of dee evocative of abundance and prosperity.
At the fair, the following were particularly appreciated cooking show of Terra Orti, one dedicated to Artichoke of Paestum IGP, another ai Red fruits, another ai Kiwi. The gastronomic initiatives created with the aim of describing the product in an attractive way were carried out with the participation of the producers.
The named corner was also appreciated at the stand Terra Orti Bistrot for tastings of dishes prepared by the chef of theItalian Fruit Village with also other ingredients from associated producers: rocket, chard, hazelnuts, legumes, typical products selected from Terra Orti Bottega. Spectacular exhibition at the LED wall of video-products, aimed at describing the fields and methods of fruit and vegetable production with images. The stand attracted the attention of Joachim Bonsignore journalist of the TG5 who carried out services from Berlin for Mediaset, interviewing agricultural entrepreneurs on site.
The Director of Terra Orti Emilio Ferrara he met at the fair - among the various institutional personalities - also the Deputy Foreign Minister Edmund Cirielli and Minister of Agriculture, food sovereignty and forests, Francesco Lollobrigida. The comparisons on the dynamics of foreign valorisation of the products were important fruit and vegetable products.
A Berlin Terra Orti he also experienced another stage of the project. I Love fruit and veg from Europe co-financed by the European community through measure 1144. The meeting with foreign operators and the German press took place both within the fair with dedicated stands and activities, and within the press events in a splendid Berlin location, and which directly involved opinion leader, Journalists, an influencer e Food blogger Germans.
"This 2024 edition of Fruit Logistica was a great fair - declared the President of Terra Orti Alfonso Esposito - we receive a lot of satisfaction from our producers in terms of profitable meetings for today and for the future. The path is right, we must continue to propose trade fair valorization activities, committing ourselves to supporting them with ever new ideas and refined executions"
Terra Orti has several valuable trade fair events planned for 2024 as part of the Italian Fruit Village with the Edamus Consortium: we look forward to seeing you at the Biofach in Nuremberg from 13 to 17 February, with the Terra Orti Bio line, at Cibus in Parma from 7 to 10 May, and then, between 24 and 26 May, we are waiting for everyone in Capaccio – Paestum at Mediterranean Diet Exhibition.