Leica Camera Italia announces the collaboration with Forest Italia of Tatiana Chiavegato and Francesco Corrà
Leica Camera Italia srl is pleased to announce the collaboration with Forest Italia srl, a company specialized in the trade and marketing of high quality hunting products.
Forest Italia was born from the solid experience in the Sport Optics market of its partners: Tatiana Chiavegato and Francesco Corrà.
Leica is synonymous with German engineering, with more than 100 years of experience in hunting and nature observation optics. The innovation and integration of optical excellence, mechanical strength and digital technology have produced the most advanced and complete instruments on the market today.
Leica relied on Forest for its sales and marketing functions in Sport Optics.
"We are convinced that the extraordinary development of our observation and hunting instruments now requires specific and highly qualified commercial strategies, marketing and communication skills and a level of service". - declared Renato Rappaini, managing director of the newly formed Leica Camera Italy srl-
“Our aim is to become the leader in this market. To achieve this we have chosen the best professionals as partners, with high technical competence, great commercial and communication skills and a strong focus on customer service. "
Thanks to this collaboration, Leica aims to strengthen the partnership with the best armories and photo-optic shops and to guarantee excellent assistance to its passionate customers.
“Today, high-quality optics are increasingly integrated with digital technology. We are convinced that Leica has the great advantage of possessing in-house, at the highest level, the optical, mechanical and electronic skills capable of translating this integration into extraordinary binoculars and spotting scopes. We are very pleased that Leica has chosen our philosophy strongly oriented towards customer service as an indispensable element to support its leadership objective in the hunting and observation market “- declared Tatiana Chiavegato and Francesco Corrà, founding partners of Forest Italia srl.
From 1st July 2012 Forest Italia srl will be the Leica Sport Optics reference for resellers, press and end customers.
LEICA CAMERA ITALY
Leica Camera Italia Srl was born in Italy on 1 April 2012. With the opening of this direct branch, which replaces the previous distributor, Leica Camera AG wanted to give an important signal of attention and interest for the Italian market. The new company, which is based in Milan, was born in the sign of maximum consistency with the guidelines that Leica Camera AG has chosen to follow for some years: selective distribution focused on proprietary stores plus a few selected specialized dealers. , maximum attention to customer care, and great commitment to spreading the culture of the image, as evidenced by the partnership started last year with the legendary Magnum Photo agency. The birth of the new Italian company, however, took place in the sign of a choice of continuity, as demonstrated by the decision to entrust the role of Managing Director to Renato Rappaini, who has already been responsible for Leica's commercial and marketing activities at the previous distributor for many years.
FOREST ITALY
Forest Italia Srl is based in Verona and was founded by Tatiana Chiavegato and Francesco Corrà with the aim of selling and promoting high quality hunting products and offering strategic, commercial and marketing consultancy services to companies operating in the hunting sector.
Based on the commercial and marketing experience of its partners, the Company collaborates with the most important manufacturers and distributors to support them in consolidating their leadership position.
Resellers are partners with whom to share objectives, strategies and results and to whom to offer commercial protection, constant support and technical training on products.
The commercial philosophy strongly oriented towards customer care translates into product competence, accessibility and willingness to solve any problem of end customers.
For information
[email protected]
As received published - press release -