The video is an interview with Mr. Pedro Oliveira, a representative from Leica, celebrating the company's 50 years in Portugal. Mr. Pedro Oliveira expresses his love for the brand and the unique way of doing things, which he believes is the secret to their success. He emphasizes the importance of passion and shares that they invest in training and value their workers, combining tradition with innovation. They have a lot of young workers and strive to create differentiating products by combining the best of both worlds. The video also discusses the research and development department, their global community of Leica users, and the potential for expansion into sports and hunting sectors. Mr. Pedro Oliveira concludes by stating that their plan for the future is to continue pushing the limits of tradition with innovation and develop more interesting products.
The video is an interview with Mr. Pedro Oliveira, CEO and Member of the Board of Directors of Leica Famalicão, a company celebrating 50 years in Portugal. During the interview granted to Caccia Passione, Mr. Pedro Oliveira expresses his love for the brand and the unique way of doing things, which he believes is the secret of Leica's success in the world. He underlines the importance of passion and shares that they invest in training and enhance their workers, combining tradition and innovation. They have many young workers and strive to create differentiated products by combining the best of both Leica worlds. The video interview also talks about Leica's R&D department, their global community of Leica users and the potential to expand into the sports and hunting sectors. Mr. Pedro Oliveira concludes by stating that their plan for the future is to continue pushing the limits of tradition with innovation and develop more and more interesting products.
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