
August, Isny / Verona. To be even better represented in the future in one of the most important key European markets, the distribution of MINOX products in Italy will be taken over from 1 August 2020 from BLASER Group srldi Verona. Together with managing director Peter Unterholzner and his team, MINOX will continue to carry out the repositioning of the brand and the collaboration in partnership with specialized retailers in Italy in the coming months.

Just in December 2019 MINOX in Germany presented its new commercial identity and a completely revised product portfolio. The start of the new collaboration will be accompanied by the presentation of two new ones MINOX products which will be available to interested users starting from August 2020.
The exclusive introduction of these new products in Italy also underlines the importance for Minox of the Italian market.
MINOX GmbH is a German optical company with over 80 years of experience, which has become world famous as a manufacturer of the famous spy camera. Since 2000 MINOX has mainly focused on new product lines such as binoculars, rifle scopes, spotting scopes, camera traps and night vision devices. since 2013 MINOX is part of the Blaser Group, which is based in Isny. MINOX's move to Isny in February 2020 created synergies through an intense exchange between MINOX optical specialists and shotgun experts from Mauser and Sauer & Sohn, for the benefit of joint customers.