Shooting: Milan, FITAV chooses Beretta excellence; partnership agreement signed, athletes and delegations will wear clothing and accessories from the historic Gardone company.
Beretta and FITAV today signed an agreement in Milan that will see the historic company from Gardone Val Trompia alongside the Italian Shooting Team for the entire four-year Olympic period. A partnership signed by the newly elected Senator Luciano Rossi, President of FITAV, and Franco Gussalli Beretta, Vice President and CEO of Fabbrica d'Armi Pietro Beretta in the presence of the London 2012 and Beijing 2008 medalists.
With this signature Beretta becomes the technical sponsor of the national team and the research and development of technical fabrics and sportswear more suitable for the discipline will continue., thanks to a continuous exchange of information and needs with athletes on materials, fit and comfort. On the competition field, in training and during away matches, the athletes of the Italian national team will be able to count on complete equipment by Beretta, developed to guarantee them the best comfort on the platform and a look that celebrates the Italian style appreciated all over the world.
The new line, named UniformPro, is entirely made in Italy and has been tailored to the specific needs of each shooting discipline, Olympic and non-Olympic. The agreement was signed today, Monday 4 March, in the spaces of Beretta Gallery Milan, the company's falgship located in the heart of San Babila, where the top management of FITAV and Fabbrica d'Armi Pietro Beretta, have arranged an appointment to present the important initiative to the media and deliver the first kits to the athletes leaving for Acapulco where the first CdM test will take place, including the London 2012 medalists Jessica Rossi and Valerio Fabrizzi, the gold medal of Beijing 2008, Chiara Cainero, and the technical stewards of the national team.
“It is with great satisfaction that I express all my appreciation for the agreement reached”, comments the newly elected Senator Luciano Rossi, President of FITAV. "Beretta is one of the brands symbol of made in Italy excellence in the world, thanks to the reliability and quality of its products and the Italian style that distinguishes them.. The company has also always been close to and attentive to the world of clay pigeon shooting, which it supports and promotes in various forms both at the system level and at individual athletes. The equipment presented to us has received great appreciation from our technicians and our athletes called to evaluate it. The Federation can therefore count, from today, on a new partner who is not only extremely qualified but in whom it also finds an identity of values and objectives and the desire to make the shooting disciplines known to an ever wider audience. "
Franco Gussalli Beretta - Vice President and CEO of Fabbrica d'Armi Pietro Beretta - comments on the operation as follows: “The bond and passion of my family for the world of shooting has very ancient roots. As a child I remember the speeches of my great-uncles, the visits of the athletes to the company and the excitement during the Olympics and finally the stories of my father, who has always been a great supporter of skeet shooting.
5 March 2013
Beretta