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Home Hunting news latest

The company that produces wild boar-based foods and made an ad against...hunting! – VIDEO

The advertisement shows a hunting dog preventing its owner from shooting his rifle.

Simone Ricci di Simone Ricci
October 8, 2025
in latest
Reading time: 1 minutes of reading
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The Wrath of the Hunters

The Capellino Foundation and Almo Nature, the company it owns, have produced and distributed an emotional advert against hunting, accompanied by a Dossier with the usual exaggerations and inaccuracies that we will respond to point by point, as underlined by Federcaccia.

Buconi's words

This is the thought of the FIDC president, Massimo Buconi: “The latter may be obvious and perhaps only outrage us hunters. But does anyone really find it strange or inconsistent that a company that produces meat and fish-based pet food, including wild boar, considers hunting unjustifiable?".

The contradiction

Indeed, the commercial—which features a hunting dog urging its owner not to shoot his rifle—is at odds with some of Almo Nature's own products. A simple web search reveals that this brand is associated with, for example, the HFC Natural product, which also contains wild boar meat (38%).

Below is Buconi's speech and the contested ad:

youtube video

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Simone Ricci

Simone Ricci

Journalist. Born in Rome in 1982. Many passions, including that for the environment, the territory and rurality, developed thanks to holidays in the Umbria-Marche Apennines and the stories of local hunters. He dedicated part of his studies to agriculture and "green" economics.

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Editorials 1

  1. John says:
    1 months ago

    It's a shame that the self-styled "animal rights activists" of FdI, before Meloni took office, assured that in the event of an electoral victory, the only form of hunting they would liberalize would be wild boar.
    Then we saw: they allowed the hunting of small passerines from mountain passes despite a ruling by the TAR and the Constitutional Court that established a ban, they allowed the Regions to still authorize the hunting of the chaffinch under derogation and now they are preparing for further wickedness with the amendment to Law 157.

    Reply

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Caccia Passione Srl
via Camillo Golgi nr. 1, post code 20090 Opera (MI) ITALY
CF and VAT number 08016350962
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Chief Executive Officer Pierfilippo Meloni

Contact: [email protected]

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