Zero distractions
ALLENA-mentE is Beretta 's new initiative for shooters who want to improve their results and eliminate distractions that lead to "zero." With the help of a certified mental coach, ALLENA-mentE teaches shooters how to manage stress and improve concentration, finding the mental focus needed to hit that extra clay. "Psychological preparation is a fundamental element," said Leila Consoli, Servitization Manager at Fabbrica d'Armi Pietro Beretta SpA, "especially in a sport like clay shooting, where concentration and calmness are often key factors in winning a competition.
A great opportunity for all enthusiasts
Professional shooters already consider it an integral part of their training, and more and more amateur shooters are taking it into consideration. The ALLENA-menTE initiative aims to give all enthusiasts the opportunity to integrate this often underestimated element into their training session. Participate in one of the 14 ALLENA-menTE stages on shooting ranges throughout Italy from September 25 to December 13, 2025. Click here to find out the dates and participating ranges and to register – the offer is valid only if booked through the Beretta website.
The program
The price of the initiative is 99,00 euros including VAT* and includes:
- A theoretical mental coaching session
- 3 sets of clays to test what you've learned directly in the field
- The right to access a 150 euro cashback on the purchase of a Beretta competition rifle
"ALLENA-mentE," says Daniele Piva, Vice President of Business Commercial Market at Fabbrica d'Armi Pietro Beretta SpA, "is one of Beretta's many projects that promote and support the sport of clay shooting, enriching the experience and services that shooting ranges can offer shooters. With this in mind, all the ranges participating in the initiative also adopt Shooting Data technology, another important service that offers enthusiasts the ability to monitor and analyze their results objectively through the power of data."
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