Open letter from Dr. Bruno Beccaria, Director of the Franchi Division, where he presents the Evolution of the Brand capable of making weapons in Natural Harmony with the hunter who uses them.
Dear hunter friends, you have certainly noticed that, in the course of the year just ended, the Franchi has changed. I would like to take advantage of this space to remind you what is different than before, but above all to make you participate in what is the mission of this new Franks. But let's proceed in order.
You will undoubtedly remember the historic brand of the Franchi, a green arquebusier (in English called medieval hunter) in shooting position; well today the logo is a simple orange F.
The reasons for this strong change are simplicity and harmony: everything that Franchi offers today must be simple, easy to use and entirely dedicated to the hunter. Francesco De Sanctis in his work "History of Italian Literature" of 1870 argues that "simplicity is the form of true greatness".
Simplicity is therefore a strongly positive value. Orange is the color of nature in the hunting season: the leaves of the trees, the sunrises, the sunsets, it is a warm and relaxing color, which makes you feel good.
The way of presenting oneself to the public is new and different from what other companies producing hunting weapons usually use: the shotgun is not the protagonist of the images of the advertisements, but rather a co-protagonist together with the hunter, dogs, nature. and together with any other actor who participates in our hunting moments. Franchi today does not offer a rifle but a real hunting experience. All the images and videos you will see are taken from real hunting scenes without filters or reconstructions because Franchi is the company made by hunters for hunters.
In June 2011 we launched the Affinity, the first inertial semi-automatic cal. 20 of Franks. Also in this case the values of simplicity and harmony have been respected. Like? First of all by offering a shotgun that is able to give you exactly what you need to best exercise your passion without worries of any kind, then a simple and essential shotgun that lasts over time and at a fair price. Secondly, the true innovation of the Affinity is ergonomics, once the shotgun is held it looks like the natural extension of the arm and this feeling is maintained throughout the day.
Now I think it is quite easy to understand the claim, the slogan of Franchi “Natural Syntony”: the Franchi hunter is in perfect harmony with his rifle, his hunting companions, the auxiliaries and the surrounding environment. To put it as I like it: for Franchi, shotgun and hunter become a single entity in perfect harmony with the natural environment that surrounds them in compliance with hunting rules.
It is very rare to find companies that explain the reasons for certain strategies in such detail, but today the role of the hunter has changed. Today the hunter is modern, he is informed, he wants to understand and above all he wants to give advice. That's exactly what I'm looking for: advice. I would like this new Franchi to be built together with you.
I therefore invite you to subscribe to our Facebook page "Franchi Natural Tuning”And to actively follow the adventure of this prestigious brand. I wish you and all your families a fantastic 2012, hoping for a terrific hunting season.
Bruno Beccaria
(Franks Division Director)