Among the guests, in addition to historical customers, were present important names in the Milanese finance and industry, Tiziano Terzi (president of Safari Club International Italian Chapter), several journalists from the main sector magazines, Graziella and Giorgio Paraporti (known for their organization of large hunting trips in Italy), Emanuela Bonomi Croce (vice-president of FITAV and head of the Paralympic project FITAV), as well as many fans of weapons, hunting, shooting and nature.
The presence of Cav. Ugo Gussalli Beretta who, together with his wife Monique, spent a long time in the rooms of the Gallery, giving valuable advice to the staff and entertaining guests. To underline the importance of the event, the presence of the President and CEO of Beretta Holding, Pietro Gussalli Beretta.
Without doubt the new one Beretta Gallery in Milan it is destined to become the reference point for the Milanese and international hunter, and represents the direct commercial showcase of the most important arms industry in the world. Taking advantage of the versatility of the shop and the combination with the restaurant, the new location - located in the beating heart of Milan - aims to bring new enthusiasts closer to the world of the outdoors, who perhaps until now had a certain fear of entering in an armory.
The shop windows on the ground floor are dedicated to a public who loves beauty and life in the open air, both with Beretta technical hunting garments and with others more suited to urban life.
The evening passed quickly and pleasantly, with a continuous turnover of the public. A useful opportunity to collect the first impressions of Beretta's unexpected choice to offer itself to its customers by dividing the spaces of the classic armory with an area dedicated to food. An aspect that pleasantly surprised all the guests.
Those who find themselves passing through Milan cannot miss the opportunity to visit the new location of Beretta Gallery: the good hunting and weapons lounge has moved to n ° 3 in via Hoepli, where the increasingly interesting and complete with Beretta is combined with good taste and a passion for hunting and life in the open air.