US Beretta has decided to open a pop-up shop (known in Italy as a “temporary shop”) in the center of Gallatin, the city in Tennessee where it opened a few months ago American plant of the Gardone Val Trompia company. It is a business that will be active in the sale of accessories, clothing and other hunting equipment and that will practice discounted prices. The shops of this type, as the name suggests, have a limited duration.
As reported by The Tennessean, this pop-up will remain open for just one day, specifically Saturday October 15 2016 from 10am to 16pm. The location chosen is Main Street, in what was once the Gallatin furniture factory. Hunting and sports clothing will be sold, as well as equipment for huntresses, knives and accessories for weapons. Rifles and pistols will not be for sale.
Since Beretta took office in Tennessee, many people have asked if there would be a store: as explained by the company representatives, the pop-up does not mean there will be a permanent location, but it is nonetheless a sign of the success of the Lombard group in the United States. In April there was this "transfer" to the US state after the experience in Maryland.