FRANCHI: We hear a lot about a hunting market in an identity crisis. They don't think so at Franchi, on the contrary they argue that the hunting activity is not in crisis, it is only ready to change. This is why this prestigious brand has renewed itself.
The same orange color that distinguishes it, is called the color "of gentle revolutions" of change, movement, energy and emancipation. In a nutshell, the color of those with an open mind, bright and young not clearly from the point of view of age, but rather of personality.
You have certainly noticed, or at least you have heard about them, of some screams coming from the Franchi stand during the Vicenza and Brescia fairs. These URLs came from young hunters, who participated in the auditions for the selection of the new faces of First Emotions for 2014, the new program of Sky on the hunting and fishing channel and who will accompany Alberto Rizzini on his hunting adventures.
This activity is also part of that project to rejuvenate the hunting environment that Franchi is very fond of. In short, Franchi plans to bring on television those who best identify with the values that the brand wants to communicate.
It is Alberto and Giulia, the testimonials of Franchi, the symbols and spokespersons of all the hunters in which Franchi is investing and shaping its commercial and marketing policy. Franchi welcomes fans by speaking in their language and using the same means of communication.
It is a good strategy, which brings many innovations in a market that is often considered too old, but which is instead ready to change and Franchi wants to be the absolute protagonist!
FRANCHIIIIIIII !!
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