Swarovski Optik also wants to make the essential visible and it is with this spirit that Franco Cernigliaro presents Plan 2013 to the specialized press and to the Armieri.
Oreno di Vimercate, 01.10.2012: In the splendid setting of Villa Gallarati Scotti, with its 35 hectares of private park, the first meeting of Swarovski Optic with Press and Armieri where the DG Franco Cernigliaro illustrated “the invisible” to the defendants with “SEE THE UNSEEN” that only a Group like Swarovski Optic can send to the final customer.
Great is the attention on the part of Swarovski Optic towards the user of these products of the highest technical engineering and visual science, a factor that pushes the company's engineers to challenge the limits of physics. The convivial and comfortable atmosphere made the meeting very welcome to guests and organizers, where the greatest Italian and foreign experts were able to illustrate and touch these masterpieces, the optics Swarovski Optic.
Always the Swarovski focuses on delighting the user of their products since the birth of the company. But first a piece of history that begins in 1895 with an Austrian invention.
Daniel Swarovski founded the first family-run company in Tyrol that conceived the first electrically operated sander for the processing of precious stones, whose name has become synonymous in the world today with transparent glass crystals, cut with the utmost precision and brilliant inventiveness Over the course of more than a century, several company branches have developed, whose range of products ranges from sanders for processing precious stones to crystal up to optoelectronic instruments.
At first glance, these products appear very different from each other, even if they nevertheless share technological know-how and are supported by the constant aim of achieving maximum precision. With this spirit of innovation the foundation Swarovski Optic In 1935, thanks to Wilhelm Swarovski, grandson of the company founder, at the age of 47, who nurtured the hobby of astronomy and with his passion for “feeling close to the stars”, awakened in him the ambition to make his own binoculars that were optimized. With the techniques of production and finishing of lenses, already adopted in his father's company for the production of precious stones, he was able to develop a process of polishing and production of prisms, then innovative, which he applied in the construction of his first 6 x 30 binoculars.
It is therefore not surprising that Wilhelm founded Swarovski Optic KG in Absam in Tyrol in 1949, which later became a world-famous company. Its first series product "Habicht 7 x 42", is still an industry standard used in the field of hunting optics, which is optimally realized by Swarovski Optic following the criteria of its founder.
Progress and innovation with historical retrospective
Progress in the name of precision and technology is a proven philosophy, which is part of the Group's genetic code Swarovski, remained faithful to the shared principle of its founders. After the legendary “Habicht” followed in 1959 the first rifle scope, in 1967 his first extendable telescope and in 1971 the first rubber-coated binoculars.
In 1976 it was the turn of the first rifle scope equipped with its own technology with a telescopic eyepiece to prevent, in unfavorable positions, the eye from being injured when shooting. In 1994 Swarovski Optic introduced the first telescope. The "EL" was the first binoculars in the world with a central window which was awarded the "Best of the Best Award" in 1999 to represent the progress of the decade.
Since 2007, the Z6 line of riflescopes with the first 6x zoom has been very popular with all international hunting establishments. Over 30 honors both nationally and internationally have been awarded as a tribute to the company's innovative strength, as well as for precision and quality and not least for the design of the brand. Swarovski.
Yesterday as today, Swarovski Optik holds the record of leader in the world in the production of Binoculars, Telescopes and Riflescopes.
La Swarovski Optic presents itself with the percentage of investments in R&D of the sector among the highest in Europe, all based on a robust financial solidity, with a constant continuous growth entirely self-financed in its production, research and development projects.
Despite the crisis, it is one of the few companies in constant and solid growth, all demonstrated also by its continuous positive rate of + 15% increase in turnover which has led in the last three years, respectively from 94M € in 2010 to 115M €. of 2012 given that he affirms him as a leader in the sector, demonstrating that he is able to react well to the global crisis that is gripping the markets.
All products Swarovski Optic to the touch they immediately give the awareness that they are masterpieces of human engineering designed to last over time. The reliability, weight and manageability enhance the user even in high mountain hunting situations or use of gloves, while the income in terms of image acquisition observed even in low light conditions, make the differences fully understood. between a product Swarovski Optic and its competition.
Thanks to "SWAROVISION"It was possible to give these HIGH PERFOMANCE optics the immediate benefit of an image with an even richer and more faithful contrast to reality with 100% of the field of view, an immediate enjoyment that even eyeglass wearers can perceive, in fact the wide field of view together with the inimitable sharpness at the edges makes possible an even more exciting and spectacular observation experience in a clear concept of OPTICAL PERFECTION.
Daniel Swarovski: "Constantly improving what is already good."
SWAROVSKI OPTIK KG
Tirol / Österreich
Daniel Swarovski Strasse 70
6067 Absam
E-mail: [email protected]
Phone: +43 (0) 5223 / 511-0
Fax: + 43 (0) 5223 / 411860
https://www.swarovskioptik.it/