Il drop in sales in the United States (33 percentage points less to be precise) had no impact on the turnover of Benelli Arms. The economic data showed in fact a total of 104 million euro, the same recorded in 2016: the reason for the "resistance" is soon said, the Urbino group managed to exploit in the best way the Russian and German markets. As assured by number one Luigi Moretti, in 2018 there will be further internationalization, focusing on strategic sectors.
Investments in the past twelve months have been in excess of five million euros and most of them have been exploited for new machinery and plants, without neglecting safety at work. The economic choices of US President Donald Trump will still be decisive e Benelli will rely on exports, in order to promote the latest news as much as possible.
Sport represents a fundamental driving force, as well evidenced by the last world championship of dynamic shooting, an event in which the Benelli M2 SP rifle was used by the vast majority of athletes (600 out of 750 to be precise). The 8 medals won are yet another business card of a brand with a strong international presence. Finally, among the other foreign markets that have guaranteed good performances, it is worth mentioning the United Kingdom, Canada and France.