In numerous Metro sales points in Northern Italy new ones are available 100% Italian wild boar meat products. The initiative was born from the partnership between the Lombardy Region, Metro, IAB (slaughtering and processing industry), the Italian Agricultural Supply Chain and One Foundation (supply chain committed to the management of nature by contributing to the well-being of the community). "The excessive proliferation of wild boars in Lombardy is generating problems for agriculture and for the safety of people", he explains Fabio Rolfi, Councilor for Agriculture, Food and Green Systems of the Lombardy Region.
"Today we transform this problem into a concrete economic opportunity for the territory and for the entire supply chain, guaranteeing consumers certified products from every point of view". "Thanks to this project we want to convey the importance of taking concrete actions for the benefit of the national areas in which we operate, enhancing a local supply chain from a sustainable perspective and ensuring our customers Horeca a high quality product”, Underlines Tanya Kopps, CEO of Metro Italia.
The wild boar meat sold in Metro stores is characterized by 'Selvatici e Buoni' and 'Signed by Italian Farmers' brands, as a guarantee of origin from a controlled supply chain and in compliance with sustainability and animal welfare. The initiative also aims to spread, thanks to the world Hotels and Restaurants, a greater awareness of the food varieties of the Italian territory, enhancing a traditional and locally sourced product.