"Franchi feels right": For some years, since Bruno Beccaria has been at the helm, Franchi has been addressing a young audience with dynamism and innovation where the third millennium hunter lives hunting as an outdoor sporting experience with strong sensory contact. and experiential.
Precisely on the basis of these considerations, what better occasion than the Salone del Mobile in Milan, and what better location than the Beretta Gallery, the front-end of the Beretta group, which Franchi is also part of. Among the more than 580 events that took place during the furniture week, the two evenings in the Gallery on 10 and 11 April took on a particular flavor, the fully successful intent was to bring hunting, dog lovers and dogs closer to our world. more widely that of country life, as many people as possible, without neglecting the hunters, who indeed were the guests of honor.
The leitmotif of the two “Franchi feels right” evenings speaks of appeal, passions and adventure, where guns become real design objects with which to live an unforgettable adventure. The novelty was to propose these concepts during the fuorisalone, combining the weapons with the proposals of the Gallery, the bubbles of the Sparrowhawk and the music of the great DJ Ciuffo. An opportunity that allowed the involvement of many young hunters and not, where in addition to the classic aperitif they approached a reality that basically fascinates everyone. Lots of girls who wanted to touch and sometimes pose with one of the guns on display.
Experiences of this type are darkly good for the hunting / gun-making world and allow many people to have their first contacts with a reality rich in human and sporting values.
On the FB page of Beretta Gallery, in the album “FRANCHI Feels right concept @BERETTA Gallery Milan, 10 Apr 2014”, you will find all the photos of the event.
Milan, 12.04.2014
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