Gardone Val Trompia, 5 November 2016 - Still on the Giovanni da Verrazzano bridge, harnessed after the uphill start in the group following the top runners, or already in Brooklyn? At Queens, or towards the Queensborough Bridge waiting to overcome the "wall" of thirty kilometers beyond which the cheering of the public is a decisive push towards the finish line? Sunday 6 November, thanks to the new technological concept i-Protect Personal, it will also be possible to answer these questions and to know in "live" mode where the 5 members of the Beretta Running Team are, but above all in what physical conditions, engaged in the most glamorous marathons in the world.
The five fellow athletes with a passion for running, cultivated weekly within the corporate welfare project B-We, will test i-Protect Personal, a system designed by the Gardone Valtrompia company as part of a global program on which Beretta has been working for some time, to make a complete range of personal safety solutions available to those who practice sports. "Solutions based on digital - explains Franco Gussalli Beretta - and the daughters of a process that started from the plants and then involved the overall vision of our group and all those who work there. Safety is a need for everyone: professional operators, citizens, sportsmen and anyone who practices outdoor activities. I am particularly happy to have found in White Cross of Brescia the ideal partner to decline i-Protect in a Personal key, within the framework of the project Brescia Smart City. "
i-Protect Personal goes in this direction and, together with GunPod2 - the first "hunting diary" app that talks to a rifle - is one of the many results that digitization is having on the Brescia mechanical group, today in effect a digital company. Having successfully passed the test at the Strabrescia, with an athlete from the Cus Brescia, i-Protect Personal now debuts in New York: conceived by BRAIN (Beretta Research And INnovation) which operates inside the CSMT, thanks to a sensor applied on the T-shirt of each athlete, will allow to detect the main vital parameters of the five boys competing in New York as well as their position on the course and to transmit them, thanks to a smartphone, to the operations center of Croce Bianca in Brescia where, starting from 15: 00 tomorrow, whoever wants to be able to follow the Brescia runners live.
“Seeing my co-workers test this project at the New York Marathon - concludes Franco Gussalli Beretta - makes me doubly proud: not only is it the Marathon, but it takes place in the city that saw the birth of our retail project with the first Beretta Gallery, the flagship store in the heart of Manhattan, conceived 20 years ago to launch the new Beretta: a brand with a complete range of products, weapons - of course - but also clothing and accessories. A brand increasingly at the service of our customers, women and men hunters, shooters, outdoor enthusiasts and authentic sportsmen. "
Just today the runners of the Beretta Team they meet in the Beretta Gallery on Madison Avenue with fans and the overseas media to tell about their adventure born within the company.