EXA 2014: With Exa 2014 tradition is renewed. The 33rd edition of the first fair in Italy for sporting, security and outdoor weapons inaugurates a new "concept" where the traditional showcase of international manufacturing excellence aims to become an "agorà", a meeting place for enthusiasts, operators in the sector and manufacturers.
With a further objective: to shake up an internal market in distress thanks to a strategy aimed at greater involvement of all Exa players. Over the years EXA has decisively supported the Brescia sector, and not only the arms sector, generating over 15 passes over the last 500 years. The offer for operators in the sector is confirmed and refined with the exhibition of the novelties of the international production of sporting weapons and with the introduction of an innovative "digital interaction" system, a mobile application capable of supporting exhibitors in the collection of data of professional visitors and those not met during the fair.
There are also new proposals to bring Exa closer to the galaxy of fans and, at the same time, capture new visitors. In this context, the novelties of the edition scheduled from 5 to 8 April at the Fiera di Brescia are inserted which in detail provide, in addition to free admission for operators, promotions on entrance tickets reduced to 10 euros for those who, through the Facebook page EXA will benefit from the “happy hours” and at 13 euros for those who, on the other hand, choose to visit the fair on Tuesday 8 April. Agreements are also envisaged with trade associations and hunting associations in France, Austria, Switzerland, Slovenia and Bavaria which, in addition to the entrance ticket, provide for free transfer by bus directly from their home to Brescia and back.
Among the novelties of the 33rd edition, Fiera di Brescia has set up an area dedicated to sporting and hunting weapons as art objects where unique pieces will be exhibited for the materials used and the originality of the workmanship. A multimedia exhibition created thanks to the contribution of the producers will allow visitors to admire how the weapons "made in Brescia" have also arrived in royal homes around the world or have been used in film hits such as "Pirates of the Caribbean" or the very recent "Lincoln ".
For the second year, the "Work and tradition" space is back enriched, where in the four days of Exa a cashier, an engraver, a master archer, a cutler and the boys of the course for gunsmiths of the Carlo Beretta Higher Institute of Gardone Valtrompia will alternate who will show their skills "live". In the new concept of participation, visitors will be able to see closely some steps in the processing of the products exhibited at the fair and personally try their hand, under the watchful eye of the artisans, in the difficult realization of this work. A visitor, therefore, who becomes the protagonist of Exa and precisely for this purpose the "experience" area was created which includes target shooting lines, electronic clay pigeon shooting, a range for dynamic sports shooting with soft air weapons, a range for archery. The preparation of real shooting lines in the spaces in front of the Brescia Fair is also being defined.
By now a custom is the final phase of the Team Cup which will be hosted for the sixth consecutive year by Exa. The team competition reserved for compressed air pistol and carbine athletes and organized by the Italian Shooting Union has proved to be of great appeal for the public who, after the competitions, will be able to carry out shooting tests under the expert eye of the national champions.
The confirmations also come from the third edition of Exa forces, the training initiative reserved for operators of the armed forces of the State and of the Local Police. A moment of meeting and growth particularly appreciated by law enforcement officers.
13.02.2014