Il century and a half of life it must be celebrated and remembered constantly and that is exactly what it is doing Franchi. The Urbino company accomplishes 150 years in this 2018, an anniversary that will be worthily celebrated also on the occasion of Game Fair of Grosseto which will start tomorrow, Friday 7 September. The presence of the Marche group at the event will be characterized by two "anniversary products". What is it specifically about?
Fans will be able to admire and understand better Horizon and Affinity Anniversary, both perfect synthesis of a project that demonstrates when audacity, ambition and passion are rooted in Franchi. As pointed out by the organizers of the Game Fair, sometimes companies to continue to be current must necessarily draw a sign of discontinuity with the past, and then return to look at it to find new inspirations.
The intuition that led to the re-founding of the brand in 2011 and cutting with the past by changing its reference values and its image, it has led to success a “new Brand”, which will now return for its 150th anniversary, celebrating the past to face the future. Horizon and Affinity Anniversario have sinuous lines with singular and well-kept details that wink and stand out like the most sought-after objects. Both anniversary models feature a new logo depicting the number of years of the brand's life accompanied by the Italian flag.