The board of EXA meets the trade associations and constitutes the STRATEGIC COMMITTEE of the 2012 edition (14-17 April). For the next year, a full program of indoor and outdoor initiatives will involve the public of enthusiasts who increasingly reach the pavilions of the Brescia event in the month of April.
Brescia 10 June - 2012 for EXA, the international exhibition of sporting and hunting weapons, promises to be full of news in terms of events for the public and for business operators.
EXA 2012 is renewed by focusing on the dynamism and interactivity of the show.
The absolute novelty of the next edition is EXA OUTDOOR, the festive fair, an outdoor area of about 50.000 square meters that will host many initiatives related to the world of sport shooting, hunting and engines. The open-air space is located near the new car parks beyond the southern ring road, about 500 meters from the entrance to the exhibition center, spaces that can be reached on foot in just 5 minutes.
Exa Outdoor, with free access after showing the entrance ticket to the exhibition hall, will allow visitors to try the various shooting disciplines but also hunting and soft air routes.
The new committee wanted to direct the organizational efforts of the BRESCIA FAIR on the importance of reaching the largest number of visitors by raising public awareness with initiatives that also involve the little ones. To this end, the outdoor areas will be equipped with services and spaces for families with leisure activities and recreational courses related to the sport-hunting world.
Each field can be the setting for skeet shooting, archery and target shooting, but also for hunting and soft air.
In autumn, the TEST IN FIELD for the press will be held at the Concaverde shooting range in Lonato, journalists from the major trade magazines and others are called upon to test the new products of the leading brands on the market.
For visitors, starting from September, it will be possible to participate in the online questionnaire ANSWER TO EXA, the first 20 members will be able to visit the production sites of some well-known Italian brands in the sector.
There are also many innovations on the exhibition front: greater attention to the defense sector supported by theoretical and practical defense courses with exclusive access to operators. Hall 2 will be upgraded and totally dedicated to the shop area, implementing the outdoor, motors and life style sectors.
Furthermore, thanks to the active collaboration with the special company of the Brescia Chamber of Commerce, PROBRIXIA, EXA organizes a busy incoming program for foreign operators from RUSSIA, ARGENTINA and SOUTH AFRICA for OTO (One To One) meetings with companies interested.
Since 2012 promotional agreements have been envisaged with the Italian and foreign hunting associations to apply special discounts to those who have a hunting license and / or firearms license.
BRESCIA FAIR
Press Office - Tel. 030 34 63 473/495 - [email protected]