Bignami, main distributor and importer of products for hunting and shooting in Italy, announced a strategic collaboration that has just been signed with the English company Ely. The goal of the partnership is to manage the Trentino brand even better, whose primary specialization is represented by 22 caliber cartridges. Eley, whose headquarters are located in Edmonton (London district), has long identified Italy as an important market, especially taking into account the strong tradition of shooting.
British society has an incredible blazon, so much so that has been active in the production of cartridges since 1828: as a result, he was looking for a partner worthy of so much history. One of its most coveted cartridges is Tenex, distributed in more than 130 countries around the world and boasting well nine medals won at the recent Rio de Janeiro Olympics.
Among these figure the gold one of Niccolò Campriani in the 50-meter rifle. From today, therefore, Bignami will have to guarantee coverage throughout the national territory. There will be an immediate distribution and Eley will become the flagship brand of Bignami during the next events and fairs scheduled.